Rubicon's General Counsel offering provides continuous, senior-level legal support for companies navigating overlapping legal, operational, and strategic decisions, without the overhead of a full-time hire or the uncertainty of hourly billing.
What this is
General Counsel is not a separate legal specialty.
It's how many of our clients choose to work with us.
We act as an extension of your leadership team, providing consistent legal judgment across the issues that arise as companies grow, so you can make decisions confidently, without hesitation or surprise.
What we support
As General Counsel, we support your company across:
- Corporate & governance
- Commercial & IP
- Employment & equity
- Financings & transaction readiness
- Day-to-day legal decision-making
This includes ongoing guidance, contract review and negotiation, equity and cap table matters, governance support, and strategic input as new issues arise.
All delivered with context, continuity, and business-first judgment.
Why companies choose this model
As companies scale, legal questions stop arriving one at a time. Contracts, people issues, board matters, and strategic decisions begin to overlap, and treating each as a separate project becomes inefficient.
General Counsel support is designed to provide:
- Fewer one-off fire drills
- Better decisions with more context
- Consistent advice from senior counsel
- Predictable, flat-fee structure with fewer surprises
- The freedom to ask questions early, before issues escalate
The result is legal support that feels proactive, not reactive, and helps keep the company transaction-ready as it grows.
How clients work with Rubicon
| Project-Based Engagements | General Counsel | |
|---|---|---|
| Best for | Discrete legal needs | Ongoing legal partnership |
| Typical scope | Financings, acquisitions, major contracts, restructurings | Contracts, governance, employment, strategy, and transaction readiness |
| Engagement style | Matter-by-matter | Continuous, embedded support |
| Context | Limited to the project | Deep understanding of the business |
| Responsiveness | Based on active matters | Ongoing access and prioritization |
| Pricing model | Fixed-fee or scoped project pricing | Monthly retainer |
| Ideal stage | Early-stage or infrequent needs | Scaling teams with overlapping legal issues |
Many clients start with project-based work and transition to General Counsel as their needs evolve.
Who this is for
General Counsel support works best for companies that:
- Are growing beyond early-stage scrappiness
- Don't yet need full-time in-house counsel
- Want ongoing guidance, not just documents
- Are managing contracts, people, boards, and strategy at the same time
- Value predictability, flexibility, and clear legal judgment
Engagement model
We tailor General Counsel engagements based on company stage, complexity, and support needs.
Typical structure:
- Monthly retainer
- Defined scope and priorities
- Senior-level involvement
- Clear expectations on responsiveness and turnaround
This model is designed to reduce surprises, improve continuity, and align legal support with long-term business outcomes.
How Flux fits
For teams looking for a more structured, productized fractional GC solution, we also offer Flux, our standalone general counsel platform with defined scope, predictable pricing, and modern tooling.