What is a trademark and why should a startup care?

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What makes your business different from your competitors? What makes your business similar to the competition? How do you differentiate your company name, goods, and services? Should you trademark it? Trademarks protect your business’s good will and reputation. A trademark…
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How to register a trademark

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Deciding on the name of a company or product can get messy. When do you register a trademark? Must you register? What are the pros and cons? We know these questions aren’t necessarily running through your mind during the creative…
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